2025-Present
Freelancer
AI product & Personal brand
Focus on consumer-facing AI products and personal branding, and provide digital transformation consulting and solution design for businesses.
About
Build data products, AI workflows, and business systems that help teams make better decisions.
专注于 AI 如何重塑产品、数据和组织协作，也在用自己的项目持续验证这些想法。
我是一名数据产品和企业数字化转型方向的产品负责人，过去十五年主要在消费电子、快消、电商和营销科技领域工作。
长期主题是把复杂业务问题拆成清晰、可执行、可度量的数字化产品系统。
做过从软件工程、技术项目管理到产品负责人不同阶段的工作，比较擅长把业务目标、数据模型、产品体验、研发节奏和组织协同放在同一张图里推进。
Selected work
2022-2025
Apple Greater China
Product lead for channel digital transformation
Led AI-enabled channel management products across dealer, store, supply, inventory, sales forecast, and executive dashboard workflows. Built multiple 0-to-1 internal products serving 500+ dealer users and 6,000+ store users, with active usage above 90%.
2021
慧科讯业
Product owner for WiseBI, KOL selection, and campaign analytics
Managed a 15-person product team and shipped marketing intelligence products for social listening, campaign monitoring, and KOL discovery. The product line served 500+ customers and supported thousands of commercial accounts.
2016-2021
内蒙古蒙牛
Data product manager for enterprise data products
Built a 40TB consumer data asset platform from e-commerce, private domain, advertising, social, and review data. Delivered BI dashboards, operating platforms, private-domain commerce tools, and data collaboration projects for sales and marketing teams.
2012-2016
爱点击互动
Technical project manager
Led real-time advertising bidding and data asset platform projects, connecting dozens of ad inventory platforms and supporting 200+ customers with large-scale campaign delivery and analytics.
2010-2012
李宁
Ruby on Rails engineer and product manager
Built commerce, order, payment, refund, inventory, and backend management systems. This period shaped my product thinking from the engineering side: requirements, architecture, delivery, and operations.
Current focus
Data Product
AI Workflow
Business Systems